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  BUSINESS PROCESS REVIEW What’s the purpose of us asking these questions in the way we do? Carrying out this analysis will be illuminating, both in terms of pointing out what needs to be done and putting problems and opportunities into perspective. We will also help you align your personal and business goals. You need to know where your at and where you want to go before you start to travel to your destination. First Meeting - Tell us about your company.
- Company history, locations, facilities, employees, ownership / legal structure.
- What are your greatest concerns?
SWOT Analysis Strengths - What advantages does your company have?
- What do you do better than anyone else?
- What unique or lowest cost resource or skill/knowledge do you have access to?
- What do people in your market see as your strengths? What’s the attract factor?
- What factors mean you get the sale? How do you close the deal?
- What are your biggest sellers? Most profitable sellers?
Weaknesses - What are your greatest concerns?
- What’s your biggest distraction/headache?
- What could you improve?
- What are some obstacles? What would make the business operate smoothly if you could get it tomorrow?
- What are your biggest complaints (reasons for return) from your customers?
- What factors make you lose the sale?
Opportunities - What are your greatest opportunities?
- Which product lines do you want to grow?
- What are the interesting trends or changes in your market? Economic crisis?
- Changes in technology?
- Changes in government policy?
- Changes in social patterns, population profiles, lifestyles, etc.?
- Local events?
- Is there any strength you have that could create an opportunity? If you eliminate a weakness, could that create an opportunity?
Threats - What obstacles do you face?
- What are your competitors doing that you worry about?
- Are the specs for your job/product/services changing? Product life cycles?
- Are there any factors beyond your control that place your market strategy/business at risk?
- Do you have any bad debt or cash flow problems?
- Are supplier costs going up?
- Any bad publicity?
- Could any of your weaknesses seriously threaten your business?
- What are your sales and marketing strategies?
- Where do you see yourself and your company in 5 years and then in 10 years?
"Copyright ©, January 30, 2009, IMPAC Consultants"
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